Launching your platform: the five legal pillars

A successful launch rests on five legal foundations. Addressing them in the right order avoids unwelcome surprises — and reassures investors and partners when they audit your documentation.

1. Your trademark

Your platform’s name is its first asset. Before any filing — and above all before any public communication — a clearance search verifies that the sign is available in your classes and territories. Protection is territorial, and cannot be reclaimed retroactively.

2. Your terms of service

They define your responsibilities, your rights over user content, your moderation and termination rules. They must describe your actual service — not that of a competitor whose template you borrowed.

3. Your contractor agreements

Developers, freelancers, agencies: without an express assignment clause, rights in code and creative work remain with their authors. Verify ownership of deliverables, confidentiality and reversibility — a classic sticking point in fundraising.

4. The applicable regulation

How your service is characterized determines everything: host or publisher, content-sharing platform, on-demand media service. Each characterization carries its own obligations — notice mechanisms, transparency, points of contact.

5. Your data

Records of processing, privacy policy, processor agreements, cookies: GDPR compliance is built with the product. Non-compliance costs trust as much as fines.

The firm advises founders on all five pillars, at fixed fees for defined engagements. Learn more: Launching your platform or your AI project.